I’ve talked to several people in my time that have asked, “why do I need a webpage?” Well the first answer is pretty well-known. A website can be a great marketing tool to get new customers. In fact, current statistics show that 75 percent of the American population uses the internet. Anymore, you would be hard pressed to find a company who doesn’t use the internet on a regular basis for something. Even harder would be to find a company that doesn’t have access to the internet in some fashion or another. The bottom-line, is that your market base is on the internet, whether old or young. Your competitors are likely there, are you?
But maybe you get all of your customers from word-of-mouth. Maybe you don’t sell anything online. Perhaps you feel you don’t even need to market your product. Can a website be useful for you? Of course! In fact, most of my clients operate by word-of-mouth, and don’t use their website as their primary marketing tool.
Instead, they may use it as a reference. Take Snowflake Cakes for example. By utilizing a full gallery of images of their work, they’re able to share it with other people so their customers can see instantly the quality of their product. From there, word of mouth spreads even better.
Think about it, you need to get a fancy cake to celebrate something. A friend tells you they used a company called Snowflake Cakes, and that they were great. What do you do from here? Do you call them and talk to them to find out more information? Perhaps. But what if that friend of yours also gives you their website, “SnowflakeCakes.com” and says there are pictures of their work on there? Most likely you go look it up, and just like that, you have pictures of their work.
Would you like to be able to put photos of your work in the hands of people who hear your name? They instantly associate good, quality products with your name.
Now that’s powerful. That’s a website.